3-Dont Part Deux

As a quick addition to my first post, because of this 3-D craze other companies have been trying to jump on this burning bandwagon in hopes that they can gain some revenue due to declining sales.

One of the funniest to me is Playboy in 3D. Not so much that there is a magazine in 3D, because thats been done before, and well its how I remember it as a child.

No, its more the visual of men, and some women, across America with two-toned paper glasses, looking at the centerfold in their “position of choice”. That’s one visual I don’t need to see in 3D.

Then there is pretty much every television company trying to make some profit off the hype. Sony, Samsung, Philips, Panasonic, LG, Toshiba…I’m sure this list goes on. They all have, or are in the process of making, 3D television sets. Ugh. Really?

“Hey can you pass the remote and those old pink-eye contagious glasses so I can watch this movie?” If they make designer 3D glasses, I might look directly at an eclipse. Not the Twilight movie, although that may have the same end result, an actual eclipse. Man, I’m ready for this trend to fade as it does every year.

UPDATE: Today I saw a commercial for 3-D Sidewalk Chalk by Crayola. What!? How is this even possible? Come on!

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Philogyny = love of or liking for women.

Every once in a while I will admit my love for certain celebrity females. I have one of those, I’d be a lesbian for these women, lists. Mainly because they are incredibly attractive and never cease to amaze me. A great foundation for an obsession, no?

Now, I’m a lover of men. Trust me, even though my friends don’t. There is just something about these few specific women that I can’t help but like. Today, I’m openly admitting my love for Shirley Manson, in case previous posts haven’t tipped you off.

I came across this ad for Oliver Peoples‘ glasses. The campaign film ‘Les enfants sennuient le dimanche (The children are bored on Sundays), directed by Autumn De Wilde, containing music by Zee Avi, and featuring Elijah Wood and Shirley Manson is amazing.

I saw the photos (featured below) for Oliver Peoples’ print campaign, but somewhere along the line I missed that it was a short film as well. Imagine my excitement.

I’ll tell you, it was ridiculous. Elijah Wood did a great job and of course this just makes my love for Shirley Manson that much stronger.

Even though I idolize this woman like crazy and consider her my heroine, and, okay, I sometimes confuse love for extreme admiration and respect, this in no way cheapens my passionate affection for her. So, without further ado, here is the video:

(click to enlarge)

Embrace Life

Sussex Safer Roads Partnership, from the UK, created a public service announcement (Embrace Life) about buckling up your seat belt. An all around stunning and heart felt commercial, no other words are really necessary. Just watch…and wear your seat belt.

Fixed the Newel Post!

In the spirit of updating more, I decided to share my find today. While watching Seinfeld, there was a commercial for Home Away featuring the Griswolds.

It’s my personal opinion, and yeah, I’m going to say it…a known fact that you can’t go wrong with the Griswolds. From Walley World to Vegas, with Europe and Christmas in between, the Griswold family never disappoints.

Now Home Away is sending Clark and Ellen to Hotel Hell with mini webisodes. Smart choice Home Away because I instantly went to your website to view them, and now I’m posting about them. About 7 minutes long, these mini webisodes were actually pretty good, and made me long for Sparky…errr….Chevy Chase and Beverly D’Angelo.

An older Rrrusty also makes an appearance, but sadly no Audrey. The only thing that could have made it better, beyond there actually being another National Lampoons Vacation movie, would be the song Mele Kalikimaka.

Cheers to Home Away for bringing back together one of the greatest movie families, as well as giving me ideas for my vacation stay when I can eventually afford it. Watch the Griswolds below.

Cause I’m a pothole, soo…

Well, Geico has done it again. Personified an inanimate object. And you know what? I’m ok with it.

This time Geico has made a talking pothole. I actually think its pretty funny, and gets the point across about the benefits of having Geico (emergency road service). And the southern voice, perfect. Cheers to Geico for coming out with a campaign I might actually enjoy watching.

In the past, they’ve had some annoying ones. Mainly, the cavemen. Lets take a quick gander at what Geico has done.

First, and still, there is this little guy. The Geico Gecko.

geicoIn the beginning he was always upset for being confused for Geico. People would call him in the shower, and he would attempt to assure them he was Gecko, not Geico.

Then he more or less embraced the mishaps. He decided he should go with the flow, and just go around promoting Geico with every chance he had.

At times he revealed his innocent, yet funny side. His artsy expressive side, while dancing across a desk. And his mischievous side by using a bill that was not his to get something from a vending machine.

02_cavemen_lg

Then. There were these guys. The Geico Cavemen. Not only are these cavemen on my list of most annoying TV ads, but they are one of the worst campaign ideas Geico (Joe Lawson) has come up with. I hate the Geico Cavemen. And to think a TV show was made for them. I’m not sure what drugs ABC was on to even think of picking up a series on these guys and then to think it would be successful, but to no surprise it was cancelled quickly after it began. Very quickly.

Thank you Geico for finally phasing these guys out. If you want to reuse the Gecko, fine. But not these guys.

2007_021_063

Then there was this campaign. Having a celebrity narrate a real persons story about using Geico car insurance. I’m okay with these. I mean they weren’t amazing, but they weren’t all together annoying. In fact, I found the Joan Rivers one comical. And who doesn’t love themselves some Little Richard?

geico_eyeball_money2

This one you all remember. The stack of money with googly eyes, and that song. Still being used, but not the newest campaign. I have to admit, this stack of money did not raise my interest one bit when they first started airing this campaign. But after about 2-3 commercials I liked it. And the song stuck. Plus, imagine how much cheaper it is to use this stack of money over making new animations of the Gecko.

Picture 1
And then. Boom. This gal. Ultimately, I think the Gecko was probably their best, but this one looks very promising.

Augmented Reality

augmented-reality-shuttle

Augmented reality, according to Wikipedia, is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with, or augmented by virtual computer-generated imagery, creating a mixed reality.

This can create a multitude of possibilities to many fields such as medical, military, architecture, and entertainment. But basically what this means to me, and others interested in advertising, is that I can take a 2-dimensional figure (product) on a piece of paper and generate a 3-dimensional representation of that product through computer technology. I’ll show you what I mean.

Picture 1

Take this print ad from Nike for the new Nike Lunar Glide+. If you go to the website and download an application you can hold this print ad up to your webcam and the shoe will literally pop out before your eyes.

Picture 2

Tada! It also allows you turn it in different directions to get different angles of the shoe.

Picture 5

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Be amazed. Thats me. Amazed.

There are lots of examples of this technology being used. In 2008 at the LA Auto Show, Nissan unveiled it’s vehicle The Cube and presented visitors with a brochure which, when held against a webcam, showed several versions of the vehicle interacting with the brochure.

I also attended an Adobe Suite presentation at MSU where the presenter showed us a little community unfold before our eyes. It was something like this. He also talked about the possibility of generating a fully functional phone with just a piece of paper. Neato.

Now, I know this isn’t just a piece of paper to the computer. I’m told it has something to do with tags that the computer recognizes and uses programs such as Flash to create these 3-D forms. But, like most people I don’t know enough about that technology. So for now I will say its magic. A wonderful magic that can really ad some interest to your product.

A New Twist

carton_no_tagEnjoying the small things in life I noticed the new twist cap for Tropicana orange juice today.

The company has decided to redo their packaging design, replacing their orange with the straw in it, with an image of a glass of orange juice wrapping the front and side of the carton.

I’m not entirely sure about the glass of orange juice, but I sure do love their little addition of the twist cap, which is in the shape of a half of an orange and is textured. Nifty little cap that adds a whole new twist.

Maybe its the fact that I’m amused by $.25 machine toys, but I’m definitely impressed by the person who decided to add that cap.

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