Dear Facebook

Well you asked what’s on my mind. Oh Facebook Facebook Facebook. You are in both my personal and working life. Even if I tried to I could not escape you. I appreciate your ability to make connections, post content, share photos, promote companies and communicate with customers, but what’s with the “page” madness?

Back in the day, and by that I mean a month ago which is a long time in Facebook world, “Pages” were used for companies, celebrities, TV shows, bands, and anything else that you wanted to receive content worthy updates about. You became a “Fan” of these pages because, just like a psycho fan, you wanted to know anything and everything about these topics.

Now you no longer become a fan. You “Like” a page. Like. Hmm.

Like has become the LOL of Facebook. Its kind of a reflex. You aren’t actually laughing out loud, in fact you’re just looking for a response to something that you read, processed, and raised an eyebrow at. Don’t get me wrong, sometimes you do laugh out loud, or really do like a page, but more times than, just a reflex.

Facebook has now made it mandatory, for me at least, to join a bajillion pages in order to have any content in my information section.

What this new feature creates is a clusterfuck of pages about..nothing! As much as I enjoy napping there doesn’t need to be a page about it on Facebook. I know what it is. I know how to nap. I don’t want updates of who is napping, and I don’t want to link my interest to a thousand other losers who like to nap.

Can it not be enough that I physically type “I like to nap” as an interest? Must you delete all of my witty content, and force everything to become a click-able link that connects to a page?

I can only imagine users hitting the “Like” button to everything that comes their way. It seems to me that pages will sort of lose their luster. Pages won’t be creative anymore, and companies/celebrities will get lost in a sea of nonsense.

There is an old saying that less is more. Stop this page madness! Leave those for what they were good for…stalking celebrities, TV show characters, band members, and companies that you wanted a job from.

And let me pretend that I have interests of my own without being forced to link to pages. I know that I’m not the only one who likes to people watch. You don’t need to point it out to me. Just let me have that one. Until then, I will remain an info-less member of the Facebook world.


Hodgepodge of My Experience


Well I finally made my little hodgepodge video that I said I would. After uploading it to Youtube I noticed it cuts out some of my video, therefore I had to post it to an external site (Zoomshare).

Mainly I hope you enjoy the music…but also you can see what it is I did this semester. Which mostly involved me going on new networks and acting like I usually do.

As a side note, the quality is a little janky because I used iMovie and a Flip. Both fun little tools, but not necessarily the best. Anyhow, enjoy my sillyness.

And although it’s almost over…it’s really just begun

qaxiagnibjn8lvexftinnle4o1_400The time has almost come for my final class session in the New Media Driver License course at MSU.

It has been a pretty pleasurable experience and has opened me up to some new internet connections that I plan to stay apart of.

On March 21st I plan to present to my fellow classmates the posts that I have written on this blog, along with sharing my experiences and thoughts of other online tools I’ve used along the way. These of course will include Facebook, Linkedin, Twitter, Google, and Google’s many many applications.

As an added bonus I hope to make a quick video  that will showcase my final thoughts to the class. And by quick I mean, a short video of a hodgepodge of random thoughts, images, etc.  Hopefully it works out.

I’ll make sure to post it on here afterwards in case any of my few readers are interested in seeing what my thought process is really like.

A little PR…

New Media Driver’s License Course at Michigan State University Using the Words of David Meerman Scott

East Lansing, Mich. – March 1, 2009 – David Meerman Scott’s book, “The New Rules of Marketing and PR: How to use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly”, is helping Michigan State University students gain a competitive edge in the marketplace.

The New Media Driver’s License course offered at MSU, taught by CEO of Ingenex Digital Marketing, Derek Mehraban, is training students in the use of new media and digital communication tools. As an important foundation to the course, Scott’s book is being used to teach students how to use this new media to it’s fullest.

Scott provides readers with new methods of internet marketing, guides them how to launch a thought leadership campaign by using tools of social media, and gives an index of other useful applications that will help your company succeed.

With the support and guidance of David Meerman Scott’s words, the MSU New Media Driver’s License students will be ready to buckle up and cruise through the world wide web of new media. The question is, will you?


David Meerman Scott

textbook2Remember those textbooks in high school where you used to draw mustaches on the pictures of people?

Maybe you even printed out pictures of yourself and your favorite celebrities and pasted them onto the images so that everything aligned perfectly and it looked like they belonged there.

Wait…you didn’t do that? Okay, just kidding. Sort of.

Anyway, you know which ones I’m talking about. The ones that made no difference in your life, and you can barely remember what any of those words were trying to say.


This book = not one of those. David Meerman Scott‘s book, The New Rules of Marketing and PR, gives you the run down of how to use the internet and it’s many capabilities to benefit yourself and your company.

Using news releases, blogs, podcasts, online media and more, you can effectively communicate with people and spread the word about whatever it is you want, without spending millions of dollars.

Don’t know how to blog, or how to write in a way that will catch the attention of others? Yeah…you guessed it. David Meerman Scott knows. Check it out, buy it, or thumb through it at Barnes and Noble.

Whatever it is, make sure to at least have a look. You won’t regret it, and will probably learn some valuable information. If not…then you probably picked up the wrong book.

MSU Students get a leg up on the competition

educator_excitementIt’s your senior year in college at MSU, and you think you’ve got your schedule all worked out so you can graduate on time. You are finally in some of those important classes that you wished you could have taken in your sophomore year, and are beginning to put together a portfolio for potential employers.

Well here is some advice to you seniors, and even sophomores and juniors. Start collecting your work early and start thinking ahead. If there is one class you should add to your schedule, it should be the New Media Driver’s License course. This is one of those important classes you should have gotten into years ago.

How can it help you? Well it satisfies 2 credits and it’s online. It fits your schedule perfectly and it helps you develop a web presence for yourself. Employers expect you to have a portfolio, and not just a folder they can hold in their hands. They want to see your work online, see your website/blog that you’ve written and managed, see your networking connections, and see your online personality and presence.

NMDL helps you create your own blog, make network connections, and helps you create an online presence so that when someone Googles your name, your information pops up, not some random person living in New Hampshire who signed up to an Atari Fan Site.

If you want to stand out to employers, take this class. Go ahead, join the Facebook group and see what its about. You might want to hide that picture of you double fisting those beers first though…just another suggestion.

Location, Location…optimization?

NT5288558Search engine optimization (SEO) is improving the volume and quality of traffic to a web site via search engine results. Basically what that means is, there are ways to tweak your site to make it more prominent and relevant to keywords on search engines, and ultimately get you more visitors.

After reading about SEO, here are a few things you might want to think about when making/editing your web site.

1. Content. It is important to effectively communicate the topic of your web site. Headlines and subheads should be informative, accurate and to the point. No one wants to read a novel just to be linked to your site. The same concept applies to tags, titles, categories, etc. Also make it interesting to your audience, and update frequently to keep them coming back.

2. URL Structure. Let’s say you have a visitor who wants to share your web page with a friend…you’ve done this before. You’re in class on two separate computers and you start to yell out the URL to them. You know how frustrating it is once you get to the part with all the numbers and symbols.”.html?s=00086&e%53290_11345e=4.” …was that 3 zeros or 4?…11345 or 11435? Simple, short words are the way to go.

3. Think of your visitors. Make it easy for users to get from one page to another with navigation tools. Use internal links at the top of your site so that visitors can quickly go back to the home page, or previous postings without having to click back a million times. Use images, links, etc. to keep them interested and create a visually appealing web page to draw them in.

4. Lastly, use analytic services. See how users reach your site, what posts are the most popular, and if your optimizations are making an impact with traffic.

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